Most budding entrepreneurs have been taught to keep religionout of business if they want to avoid alienating customers. This practicegenerally helps to reach wider audiences and convince more people to use certain products and services. However, some business owners choose to extend what they believe in to all areas of their lives including their work.
Christian businesses can sometimes receive backlash for publicly supporting their faith, and it can be a risky decision to allow religion to mingle with your career. Even thoughmost heed the informal rule of keeping religion out of business, many entrepreneurs continue to be highly successful while showing the world what they believe in.
Multibillion dollar companies like Jet Blue, Forever 21, and Hobby Lobby make plenty of income without having to sacrifice their commitment to their faith. Even Fortune 500 companies, like Marriott International, keep religion in their businessesand let their patrons know that they firmly believe in Christ.Although these businesses may not exclusively offer products or services related to Christianity, they still find small ways to incorporate their faith.
Hobby Lobby, for example, is not only closed on Sundays, but it also sells select religious products. Chick-fil-A is closed on Sundays due to religious reasons even though they have many patrons who want them to stay open all week. Forever 21 prints “John 3:16” on the bottom of each shopping bag to allow the lord to continue to exert influence on their company.
”For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life.” – John 3:16
Most decent patrons don’t have any issues with business owners who demonstrate their faith through their business, and the aforementioned multibillion dollar companies are proof of that. If these companies can find enormous success without eliminating religion altogether, yours can too. If you’re a business owner or entrepreneur, you don’t need to hide your faith out of fear of scaring away customers. You can find ways, big or small, to show the world that you are a Christian.
You can follow in the footsteps of the Forever 21 founders and add bible verses to your packaging. You can also sell more religious products or close your business on religious holidays, like Hobby Lobby. If you work one-on-one with clients, you can print Christian verses or symbols on your business cards and brochures. Companies like Martin Print can help you create custom business cards and other paper materials that show your faith to clients and customers.
Even if you don’t choose to express your faith materially, you can still be upfront about your beliefs in your policy or mission statement. Many of the most successful Christian companies, such as Tyson Foods, don’t shy away from including religion in their mission statements, and they proudly let people know that they’re dedicated toglorifyingGod. Rather than repelling people, it attracts good Christian employees and patrons and allows you to be more upfront about what your business stands for.
When it comes to business, it’s perfectly safe to stay true to your values and stand up for Christianity. You never know when your faith willhelp bring people closer to Christ.
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